Markets don't reward those with the most data, they reward those with the clearest interpretation. My work sits between quantitative analysis and executive decision-making, translating noisy market signals into actionable strategy. The case studies below showcase not only the analytical methods behind the work but also the business reasoning that turns analysis into impact.
Assessed advertising effectiveness across FMCG brands, identifying store activation and messaging strategies that contributed to increased consideration and market share gains.
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Designed a persona-based content calendar (Spring/Summer/Fall/Winter) targeting specific amenities, moving away from generic pricing strategies to value-based messaging.
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