• Identify high-potential investment opportunities through bilateral policy analysis and industry benchmarking, supporting foreign direct investment (FDI) initiatives across the Americas.
• Create investment-grade pitch decks and competitive positioning frameworks, analyze project unique selling points, export tariff structures, and market entry barriers to facilitate business matchmaking.
• Lead digital go-to-market efforts, executing a strategic website rebrand and deploying data-driven marketing campaigns to optimize inbound investor lead generation.
• Manage high-level investment forums, generating a consistent pipeline of ~20 qualified investor leads per event.

• Shaped the go-to-market strategy for banking promotion bundles and QR payments by analyzing competitive gaps, prompting marketing to launch targeted promotions that increased product adoption.
• Utilized SQL queries to extract a base of 5,000+ daily acquisitions, diagnosing onboarding friction through funnel and behavioral analysis to inform a redesign that increased first-day activation rates by 20%.
• Analyzed 1,500+ weekly support tickets to pinpoint core pain points, achieving a 36% reduction in volume by updating the FAQ database and minimizing live agent dependency.
• Mentored 2 junior researchers for 'voice of customer' reporting pipeline, cutting turnaround time from 10 to 5 days.

• Provided fortnightly market intelligence briefings for 2 core apps (totaling 2M+ combined DAU) to senior management by analyzing the competitive landscape via surveys, market basket analysis, and campaign categorization to counter market surges.
• Analyzed declining power user active time for a 1,200+ user B2B SaaS product, justifying its strategic sunset to realign product resources toward the core 500K+ user ecosystem.
• Automated social media analytics using Python, reducing third-party data subscription costs by 40%.
• Led a data labeling project for social media content, achieving 90% accuracy for sentiment analysis.

• Managed end-to-end execution of 20+ annual quantitative projects for premier FMCG, fintech, and on-demand clients.
• Improved project efficiency by redesigning the omnibus study, reducing average project turnaround time from 5 to 3 days.
• Created data-driven sales materials that converted cold leads into paying clients for custom research studies.

GPA: 4.00/4.00. Research Assitant at the Trope Lab. Grader for Introduction to Psychology (PSYCH-UA).

GPA: 3.89/4.00. Silver medal in national psychometrics competition.