Consumer spending awareness has become a prominent topic in discussions about financial behavior, with the widespread availability of spending trackers in mobile banking applications contributing to increased awareness of customers' purchasing habits. Nevertheless, despite the wide availability o...
Read the restIn this project, I conducted a thorough analysis of customer behavior based on data gathered through extensive market research. Utilizing an advanced clustering technique, I identified distinct customer segments with shared behavioral characteristics. Each segment was meticulously profiled, enabl...
Read the restI’m excited to share with you a report about the invention known as 5G. 5G signals the start of a new era of connectivity that will surpass even our highest aspirations, going beyond standard upload and download rates. As virtual interactions surpass the realism of face-to-face interactions and h...
Read the restIn this research, I use a combination of quantitative surveys and data analysis techniques with dummy data to present an overview of brand health tracking initiatives within the Fast-Moving Consumer Goods (FMCG) industry. I’d like to discuss relevant problems and strategic objectives for Lion, a ...
Read the restThe case Bibit is a mutual fund investment platform focusing primarily on first-time investors. Our group vision is to help Indonesians manage their personal finances and invest in the right products so that they can improve their lives by achieving their goals and needs in the future. This year...
Read the restAfter working with YouGov for the past 2 years, I decided to move to a tech company because I found it thrilling working on tracking reports with them. My experience with Gojek somewhat made me wonder what the client would do next with the data. I believed that in order to get the answers, I need...
Read the restThe brand-marketing team typically considers “the imagery” when launching a product and/or updating the marketing strategy. As a key factor influencing consumers to consider making a purchase, it is important to make sure that the brand image is consistent with consumer thoughts. Ideally, prospec...
Read the restUnlike an offline survey where questions are read and the interviewer codes the answers during assessment, in an online survey, it is very unlikely for a platform to store pre-coded responses to an open question. While it is possible with machine learning, I think that the cost to build with NLP ...
Read the restIntegration and connectedness are keys to organizational development, along with data-driven decision-making and an intelligent network. To compensate for the transformational changes, most of the human resources departments claim their fondness for the situation by reforming their framework into...
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