Resume

KIRANA DWI MEILANI ANANDA

I have been in the research field for 5 years as an external market research consultant and consumer insight on the client side. I utilize my quantitative, data science, and qualitative skills to analyze complex data sets, explain consumer behaviors, evaluate business performance, develop insights, and provide recommendations. I’m interested in the fields of consumer decision-making, business analytics, brand management, marketing impact, and product development. Feel free to leave me a message to discuss a new opportunity or say hello.

EXPERIENCE

Customer Research

(PT. Allo Bank Indonesia Tbk) | Jakarta, Indonesia | Sep 2023 – Jan 2024

Leaded, conducted, and presented qualitative and quantitative research findings to stakeholders and provided actionable recommendations for business strategy.
Developed and maintained customer personas, journey maps, complaints, and other research deliverables.
Worked closely with cross-functional teams to ensure customer-centric decision-making across the company.
Mentored 1 junior researcher, provided feedback, and maintained the process and output of research.

Senior Market Research Analyst

(PT. Bukalapak.com Tbk) | Jakarta, Indonesia | Jan 2021 – Aug 2023

Create and present bi-weekly market landscape from the company database, consumer survey, media monitoring, and social listening to showcase brand activities of owned product verticals and their competitors to the marketing and management teams.
Conduct 4–7 primary and secondary ad hoc studies every quarter, typically in the form of go-to-market, segmentation, user behaviors, new product development, creative evaluation, market sizing, brand health, and product-market fit for mainly B2B (O2O, SaaS, and fintech for MSMEs) and B2C (re-commerce, fashion, groceries, and gaming for end customers) with actionable items.
Analyze social media data, including scraping and dashboarding competitor's campaigns to keep up with product highlights using a free Python package that reduces company costs for data subscriptions.
Lead, plan, and evaluate the week-to-week tasks of 1 freelance researcher.archer.

Junior Research Executive

(PT. YouGov Consulting Indonesia) | Jakarta, Indonesia | Dec 2018 – Jan 2021

Managed omnibus studies, streamlining project management to reduce turnaround time from 5 to 3 days per week, enhancing speed as a competitive advantage.
Conducted research from questionnaire design, statistical analysis, dashboards, and ad-hoc report filling. The field of quantitative research that had been conducted covers brand health, NPS, product testing, campaign evaluation, and profile study in over 20+ projects from various sectors such as FMCG, banking / fintech, e-commerce, marketing agencies and telemedicine.
Designed pagers / infographics to provide research cases for the business development team.

VOLUNTEER

Analyst

(PERPI) | Jakarta, Indonesia | Sep 2019 – Feb 2020

Created a questionnaire and deck analysis for Indonesia Market Behavior Outlook 2020
Presented a topic on the mobility ecosystem.

SKILLS

Quantitative	Survey design (SurveyMonkey, Typeform, Qualtrics), questionnaire design, and intermediate statistics (including but not limited to cross-tabulation, correlation, regression, ANOVA, clustering, factor analysis, market basket analysis, and conjoint analysis)
Qualitative	In-depth interview, focus group discussion (FGD)
Computer	Looker, Data Studio, Metabase, Redash, SPSS, JASP, SQL, RStudio, beginner Python (web scraping and pandas), Microsoft Excel, Microsoft PowerPoint, and Google Workspace
Prototyping	Figma, Scratch
Interpersonal	Leadership, project management, teaching
Language	English (fluent), Indonesian (native)

EDUCATION

Social and Consumer Psychology (M.A.), 2024-2025,

New York University , New York, United States

Current courses: Statistics, Psychology of Social Media, Game Design for Education & Research

Bachelor of Psychology (S.Psi), 2014-2018, cummulative GPA: 3.89 of 4.00 (cum laude)

Universitas Gadjah Mada, Yogyakarta, Indonesia

Won a silver medal in the national psychometrics competition. Participating in two international conferences (ICP and AAICP) as a fellow researcher in CICP UGM Team leader of 21 mentors for the peer counselor program. Student unit members of disaster volunteer and journalistic clubs Part-timing as a teaching and research assistant in the final year.